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Healthcare marketing: A review of the literature based on citation analysis.

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Bibliographic Details
Title: Healthcare marketing: A review of the literature based on citation analysis.
Authors: Butt, Irfan1 ibutt@lakeheadu.ca, Iqbal, Tariq2, Zohaib, Sadia3
Source: Health Marketing Quarterly. Oct-Dec2019, Vol. 36 Issue 4, p271-290. 20p. 6 Charts.
Database: Business Source Ultimate
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ISSN:07359683
DOI:10.1080/07359683.2019.1680120