Proposed theoretical model for brand name acceptance analysis in new markets.

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Bibliographic Details
Title:	Proposed theoretical model for brand name acceptance analysis in new markets.
Alternate Title:	分析品牌适应新市场的理论性模型的建议.
Authors:	Fernández, Sofía Escudero¹ soesfer@upv.es
Source:	ESIC Market. Economic & Business Journal. may-ago2019, Vol. 50 Issue 2, p341-364. 24p.
Database:	Business Source Ultimate

Description
ISSN:	02121867
DOI:	10.7200/esicm.163.0502.3