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Proposed theoretical model for brand name acceptance analysis in new markets.

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Title: Proposed theoretical model for brand name acceptance analysis in new markets.
Alternate Title: 分析品牌适应新市场的理论性模型的建议.
Authors: Fernández, Sofía Escudero1 soesfer@upv.es
Source: ESIC Market. Economic & Business Journal. may-ago2019, Vol. 50 Issue 2, p341-364. 24p.
Database: Business Source Ultimate
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=140078891
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        Value: 10.7200/esicm.163.0502.3
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 341
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      – TitleFull: Proposed theoretical model for brand name acceptance analysis in new markets.
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              Text: may-ago2019
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              Y: 2019
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