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The Consumer Response to Corporate Political Advocacy: a Review and Future Directions.

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Bibliographic Details
Title: The Consumer Response to Corporate Political Advocacy: a Review and Future Directions.
Authors: Hydock, Chris1 (AUTHOR) chydock@calpoly.edu, Paharia, Neeru2 (AUTHOR), Weber, T. J.1 (AUTHOR)
Source: Customer Needs & Solutions. Dec2019, Vol. 6 Issue 3/4, p76-83. 8p.
Database: Business Source Ultimate
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ISSN:2196291X
DOI:10.1007/s40547-019-00098-x