The Consumer Response to Corporate Political Advocacy: a Review and Future Directions.

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Title: The Consumer Response to Corporate Political Advocacy: a Review and Future Directions.
Authors: Hydock, Chris1 (AUTHOR) chydock@calpoly.edu, Paharia, Neeru2 (AUTHOR), Weber, T. J.1 (AUTHOR)
Source: Customer Needs & Solutions. Dec2019, Vol. 6 Issue 3/4, p76-83. 8p.
Database: Business Source Ultimate
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      – Type: doi
        Value: 10.1007/s40547-019-00098-x
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      – Code: eng
        Text: English
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        PageCount: 8
        StartPage: 76
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      – TitleFull: The Consumer Response to Corporate Political Advocacy: a Review and Future Directions.
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            NameFull: Hydock, Chris
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            NameFull: Paharia, Neeru
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            NameFull: Weber, T. J.
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              M: 12
              Text: Dec2019
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              Y: 2019
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