Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.

Saved in:
Bibliographic Details
Title: Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.
Authors: Luo, Xueming1, Tong, Siliang2, Fang, Zheng3, Qu, Zhe4
Source: Marketing Science (INFORMS). Nov/Dec2019, Vol. 38 Issue 6, p937-947. 11p.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.2019.1192