Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.
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| Title: | Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. |
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| Authors: | Luo, Xueming1, Tong, Siliang2, Fang, Zheng3, Qu, Zhe4 |
| Source: | Marketing Science (INFORMS). Nov/Dec2019, Vol. 38 Issue 6, p937-947. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 07322399 |
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| DOI: | 10.1287/mksc.2019.1192 |