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Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.

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Title: Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.
Authors: Luo, Xueming1, Tong, Siliang2, Fang, Zheng3, Qu, Zhe4
Source: Marketing Science (INFORMS). Nov/Dec2019, Vol. 38 Issue 6, p937-947. 11p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.
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      – Type: doi
        Value: 10.1287/mksc.2019.1192
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      – Code: eng
        Text: English
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      – TitleFull: Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.
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            NameFull: Tong, Siliang
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            NameFull: Fang, Zheng
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              Text: Nov/Dec2019
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              Value: 38
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