When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization.

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Bibliographic Details
Title:	When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization.
Authors:	Luo, Xueming¹, Lu, Xianghua², Li, Jing³
Source:	Information Systems Research (INFORMS). Dec2019, Vol. 30 Issue 4, p1203-1227. 25p.
Database:	Business Source Ultimate

Description
ISSN:	10477047
DOI:	10.1287/isre.2019.0859