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When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization.

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Title: When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization.
Authors: Luo, Xueming1, Lu, Xianghua2, Li, Jing3
Source: Information Systems Research (INFORMS). Dec2019, Vol. 30 Issue 4, p1203-1227. 25p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1287/isre.2019.0859
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      – Code: eng
        Text: English
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        PageCount: 25
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      – TitleFull: When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization.
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            NameFull: Luo, Xueming
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            NameFull: Lu, Xianghua
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              Text: Dec2019
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              Y: 2019
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              Value: 30
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