The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement.
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| Title: | The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement. |
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| Authors: | Park, Hyun Jung1 (AUTHOR) phj@cbnu.ac.kr, Lin, Li Min1 (AUTHOR) llm@cbnu.ac.kr |
| Source: | Journal of Retailing & Consumer Services. Jan2020, Vol. 52, pN.PAG-N.PAG. 1p. |
| Database: | Business Source Ultimate |
| ISSN: | 09696989 |
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| DOI: | 10.1016/j.jretconser.2019.101934 |
