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Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.

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Bibliographic Details
Title: Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.
Authors: Bonfrer, André1, Chintagunta, Pradeep K.2, Roberts, John H.3, Corkindale, David4
Source: Marketing Science (INFORMS). Jan/Feb2020, Vol. 39 Issue 1, p234-252. 19p. 8 Charts, 1 Graph.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.2019.1164