APA (7th ed.) Citation

Bonfrer, A., Chintagunta, P. K., Roberts, J. H., & Corkindale, D. (2020). Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia. Marketing Science (INFORMS), 39(1), 234. https://doi.org/10.1287/mksc.2019.1164

Chicago Style (17th ed.) Citation

Bonfrer, André, Pradeep K. Chintagunta, John H. Roberts, and David Corkindale. "Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia." Marketing Science (INFORMS) 39, no. 1 (2020): 234. https://doi.org/10.1287/mksc.2019.1164.

MLA (9th ed.) Citation

Bonfrer, André, et al. "Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia." Marketing Science (INFORMS), vol. 39, no. 1, 2020, p. 234, https://doi.org/10.1287/mksc.2019.1164.