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Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.

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Title: Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.
Authors: Bonfrer, André1, Chintagunta, Pradeep K.2, Roberts, John H.3, Corkindale, David4
Source: Marketing Science (INFORMS). Jan/Feb2020, Vol. 39 Issue 1, p234-252. 19p. 8 Charts, 1 Graph.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 141682016
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jan/Feb2020, Vol. 39 Issue 1, p234-252. 19p. 8 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=141682016
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mksc.2019.1164
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 234
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      – TitleFull: Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.
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            NameFull: Bonfrer, André
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            NameFull: Chintagunta, Pradeep K.
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            NameFull: Roberts, John H.
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            – D: 01
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              Text: Jan/Feb2020
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              Y: 2020
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              Value: 39
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