Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.
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| Title: | Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia. |
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| Authors: | Bonfrer, André1, Chintagunta, Pradeep K.2, Roberts, John H.3, Corkindale, David4 |
| Source: | Marketing Science (INFORMS). Jan/Feb2020, Vol. 39 Issue 1, p234-252. 19p. 8 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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