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The COO Construct: Methodological and Related Issues in a Globalized World.

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Title: The COO Construct: Methodological and Related Issues in a Globalized World.
Authors: Dholakia, Ruby R.1 (AUTHOR), Zhao, Miao1,2 (AUTHOR) mzhao@rwu.edu, Duan, Jingyi1,3 (AUTHOR)
Source: Journal of Global Marketing. Jan-Mar2020, Vol. 33 Issue 1, p3-17. 15p. 2 Color Photographs, 6 Charts.
Database: Business Source Ultimate
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ISSN:08911762
DOI:10.1080/08911762.2018.1517230