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Global Brand Building and Management in the Digital Age.

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Bibliographic Details
Title: Global Brand Building and Management in the Digital Age.
Authors: Steenkamp, Jan-Benedict E.M.1 jan-benedict_steenkamp@kenan-flagler.unc.edu
Source: Journal of International Marketing. Mar2020, Vol. 28 Issue 1, p13-27. 15p. 2 Charts, 1 Graph.
Database: Business Source Ultimate
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Description
ISSN:1069031X
DOI:10.1177/1069031X19894946