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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.

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Bibliographic Details
Title: Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.
Authors: Nam, Hyoryung1 hnam1@uw.edu, Kannan, P.K.2 pkannan@rhsmith.umd.edu
Source: Journal of International Marketing. Mar2020, Vol. 28 Issue 1, p28-47. 20p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X19898767