When do customers perceive customer centricity? The role of a firm's and salespeople's customer orientation.
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| Title: | When do customers perceive customer centricity? The role of a firm's and salespeople's customer orientation. |
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| Authors: | Habel, Johannes1 (AUTHOR) johannes.habel@wbs.ac.uk, Kassemeier, Roland2 (AUTHOR), Alavi, Sascha2 (AUTHOR), Haaf, Philipp2 (AUTHOR), Schmitz, Christian2 (AUTHOR), Wieseke, Jan2 (AUTHOR) |
| Source: | Journal of Personal Selling & Sales Management. Mar2020, Vol. 40 Issue 1, p25-42. 18p. 2 Diagrams, 7 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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| ISSN: | 08853134 |
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| DOI: | 10.1080/08853134.2019.1631174 |