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The Strength of Weak-Tie Consensus Language.

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Bibliographic Details
Title: The Strength of Weak-Tie Consensus Language.
Authors: Lee, Jeffrey K.1 (AUTHOR) jefflee@american.edu, Kronrod, Ann2 (AUTHOR) ann_kronrod@uml.edu
Source: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p353-374. 22p. 2 Diagrams, 3 Charts, 1 Graph.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/0022243720904957