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The Strength of Weak-Tie Consensus Language.

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Title: The Strength of Weak-Tie Consensus Language.
Authors: Lee, Jeffrey K.1 (AUTHOR) jefflee@american.edu, Kronrod, Ann2 (AUTHOR) ann_kronrod@uml.edu
Source: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p353-374. 22p. 2 Diagrams, 3 Charts, 1 Graph.
Database: Business Source Ultimate
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        Value: 10.1177/0022243720904957
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        Text: English
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        PageCount: 22
        StartPage: 353
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              Text: Apr2020
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