Branding Cultural Products in International Markets: A Study of Hollywood Movies in China.
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| Title: | Branding Cultural Products in International Markets: A Study of Hollywood Movies in China. |
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| Authors: | Gao, Weihe1 (AUTHOR) gao.weihe@mail.shufe.edu.cn, Ji, Li2 (AUTHOR) jilly6002@gmail.com, Liu, Yong3 (AUTHOR) yoliu@eller.arizona.edu, Sun, Qi4 (AUTHOR) sun.qi@mail.shufe.edu.cn |
| Source: | Journal of Marketing. May2020, Vol. 84 Issue 3, p86-105. 20p. 1 Diagram, 6 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/0022242920912704 |
