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Branding Cultural Products in International Markets: A Study of Hollywood Movies in China.

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Title: Branding Cultural Products in International Markets: A Study of Hollywood Movies in China.
Authors: Gao, Weihe1 (AUTHOR) gao.weihe@mail.shufe.edu.cn, Ji, Li2 (AUTHOR) jilly6002@gmail.com, Liu, Yong3 (AUTHOR) yoliu@eller.arizona.edu, Sun, Qi4 (AUTHOR) sun.qi@mail.shufe.edu.cn
Source: Journal of Marketing. May2020, Vol. 84 Issue 3, p86-105. 20p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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  Data: Branding Cultural Products in International Markets: A Study of Hollywood Movies in China.
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  Data: <searchLink fieldCode="AR" term="%22Gao%2C+Weihe%22">Gao, Weihe</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> gao.weihe@mail.shufe.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Ji%2C+Li%22">Ji, Li</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> jilly6002@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Liu%2C+Yong%22">Liu, Yong</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> yoliu@eller.arizona.edu</i><br /><searchLink fieldCode="AR" term="%22Sun%2C+Qi%22">Sun, Qi</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> sun.qi@mail.shufe.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2020, Vol. 84 Issue 3, p86-105. 20p. 1 Diagram, 6 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=142666422
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/0022242920912704
    Languages:
      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 86
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      – TitleFull: Branding Cultural Products in International Markets: A Study of Hollywood Movies in China.
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            NameFull: Gao, Weihe
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            NameFull: Ji, Li
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            NameFull: Liu, Yong
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            NameFull: Sun, Qi
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            – D: 01
              M: 05
              Text: May2020
              Type: published
              Y: 2020
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              Value: 00222429
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              Value: 84
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              Value: 3
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            – TitleFull: Journal of Marketing
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