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The Trajectory Touchpoint Technique: A Deep Dive Methodology for Service Innovation.

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Bibliographic Details
Title: The Trajectory Touchpoint Technique: A Deep Dive Methodology for Service Innovation.
Authors: Sudbury-Riley, Lynn1 (AUTHOR) l.sudbury-riley@liverpool.ac.uk, Hunter-Jones, Philippa1 (AUTHOR), Al-Abdin, Ahmed1 (AUTHOR), Lewin, Daniel1 (AUTHOR), Naraine, Mohabir Vic2 (AUTHOR)
Source: Journal of Service Research. May2020, Vol. 23 Issue 2, p229-251. 23p.
Database: Business Source Ultimate
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ISSN:10946705
DOI:10.1177/1094670519894642