The Trajectory Touchpoint Technique: A Deep Dive Methodology for Service Innovation.
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| Title: | The Trajectory Touchpoint Technique: A Deep Dive Methodology for Service Innovation. |
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| Authors: | Sudbury-Riley, Lynn1 (AUTHOR) l.sudbury-riley@liverpool.ac.uk, Hunter-Jones, Philippa1 (AUTHOR), Al-Abdin, Ahmed1 (AUTHOR), Lewin, Daniel1 (AUTHOR), Naraine, Mohabir Vic2 (AUTHOR) |
| Source: | Journal of Service Research. May2020, Vol. 23 Issue 2, p229-251. 23p. |
| Database: | Business Source Ultimate |
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