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Hide and uncover: the use of secrets in marketing.

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Bibliographic Details
Title: Hide and uncover: the use of secrets in marketing.
Authors: Fedorenko, Ivan1 (AUTHOR) ivan.fedorenko@csueastbay.edu, Berthon, Pierre2 (AUTHOR), Edelman, Linda3 (AUTHOR)
Source: Journal of Marketing Management. Jun2020, Vol. 36 Issue 7/8, p682-704. 23p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2020.1742188