Fedorenko, I., Berthon, P., & Edelman, L. (2020). Hide and uncover: The use of secrets in marketing. Journal of Marketing Management, 36(7/8), 682. https://doi.org/10.1080/0267257X.2020.1742188
Chicago Style (17th ed.) CitationFedorenko, Ivan, Pierre Berthon, and Linda Edelman. "Hide and Uncover: The Use of Secrets in Marketing." Journal of Marketing Management 36, no. 7/8 (2020): 682. https://doi.org/10.1080/0267257X.2020.1742188.
MLA (9th ed.) CitationFedorenko, Ivan, et al. "Hide and Uncover: The Use of Secrets in Marketing." Journal of Marketing Management, vol. 36, no. 7/8, 2020, p. 682, https://doi.org/10.1080/0267257X.2020.1742188.
Warning: These citations may not always be 100% accurate.