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Hide and uncover: the use of secrets in marketing.

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Title: Hide and uncover: the use of secrets in marketing.
Authors: Fedorenko, Ivan1 (AUTHOR) ivan.fedorenko@csueastbay.edu, Berthon, Pierre2 (AUTHOR), Edelman, Linda3 (AUTHOR)
Source: Journal of Marketing Management. Jun2020, Vol. 36 Issue 7/8, p682-704. 23p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 143828524
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PubType: Academic Journal
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  Data: Hide and uncover: the use of secrets in marketing.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Jun2020, Vol. 36 Issue 7/8, p682-704. 23p. 1 Diagram, 3 Charts.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/0267257X.2020.1742188
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 23
        StartPage: 682
    Titles:
      – TitleFull: Hide and uncover: the use of secrets in marketing.
        Type: main
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          Name:
            NameFull: Fedorenko, Ivan
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            NameFull: Berthon, Pierre
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            NameFull: Edelman, Linda
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            – D: 01
              M: 06
              Text: Jun2020
              Type: published
              Y: 2020
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              Value: 36
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              Value: 7/8
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            – TitleFull: Journal of Marketing Management
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