To market, to market: How creative treatments of in-store branded content impact sales.

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Bibliographic Details
Title:	To market, to market: How creative treatments of in-store branded content impact sales.
Authors:	SCIARRINO, JOANN, PRUDENTE, JOHN
Source:	Journal of Brand Strategy. Summer2020, Vol. 9 Issue 1, p75-90. 16p.
Database:	Business Source Ultimate

Description
ISSN:	2045855X
DOI:	10.69554/dtzq7870