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Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.

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Title: Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.
Authors: Vomberg, Arnd1 (AUTHOR) a.e.vomberg@rug.nl, Homburg, Christian2 (AUTHOR) homburg@bwl.uni-mannheim.de, Gwinner, Olivia3 (AUTHOR) olivia.gwinner@sap.com
Source: Journal of Marketing. Sep2020, Vol. 84 Issue 5, p117-136. 20p. 2 Diagrams, 7 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242920916733