When Less Is More: How Mindset Influences Consumers' Responses to Products with Reduced Negative Attributes.
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| Title: | When Less Is More: How Mindset Influences Consumers' Responses to Products with Reduced Negative Attributes. |
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| Authors: | Wong, Vincent Chi1 (AUTHOR) vc.wong@cityu.edu.hk, Su, Lei2 (AUTHOR) lsu@hkbu.edu.hk, Lam, Howard Pong-Yuen3 (AUTHOR) pongyuenlam@gmail.com |
| Source: | Journal of Marketing. Sep2020, Vol. 84 Issue 5, p137-153. 17p. 2 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/0022242920920859 |
