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The past, present, and future of brand research.

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Bibliographic Details
Title: The past, present, and future of brand research.
Authors: Oh, Travis Tae1 (AUTHOR) to2280@columbia.edu, Keller, Kevin Lane2 (AUTHOR), Neslin, Scott A.2 (AUTHOR), Reibstein, David J.3 (AUTHOR), Lehmann, Donald R.1 (AUTHOR)
Source: Marketing Letters. Sep2020, Vol. 31 Issue 2/3, p151-162. 12p. 1 Chart.
Database: Business Source Ultimate
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ISSN:09230645
DOI:10.1007/s11002-020-09524-w