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Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers' Adoption Intentions.

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Bibliographic Details
Title: Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers' Adoption Intentions.
Authors: Tran, Thi Thanh Huong1 thi-thanh-huong.tran@devinci.fr, Paparoidamis, Nicholas G.2 nicholas.paparoidamis@devinci.fr
Source: Journal of International Marketing. Sep2020, Vol. 28 Issue 3, p64-83. 20p. 1 Diagram, 3 Charts, 2 Graphs.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X20920869