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Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers' Adoption Intentions.

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Title: Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers' Adoption Intentions.
Authors: Tran, Thi Thanh Huong1 thi-thanh-huong.tran@devinci.fr, Paparoidamis, Nicholas G.2 nicholas.paparoidamis@devinci.fr
Source: Journal of International Marketing. Sep2020, Vol. 28 Issue 3, p64-83. 20p. 1 Diagram, 3 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Sep2020, Vol. 28 Issue 3, p64-83. 20p. 1 Diagram, 3 Charts, 2 Graphs.
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        Value: 10.1177/1069031X20920869
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        Text: English
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        PageCount: 20
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      – TitleFull: Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers' Adoption Intentions.
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              Text: Sep2020
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