The Effects of Free Sample Promotions on Incremental Brand Sales.

Saved in:

Bibliographic Details
Title:	The Effects of Free Sample Promotions on Incremental Brand Sales.
Authors:	Bawa, Kapil¹ kapil_bawa@baruch.cuny.edu, Shoemaker, Robert² rshoemak@stern.nyu.edu
Source:	Marketing Science (INFORMS). Summer2004, Vol. 23 Issue 3, p345-363. 19p. 4 Charts, 2 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.1030.0052