APA (7th ed.) Citation

Bawa, K., & Shoemaker, R. (2004). The Effects of Free Sample Promotions on Incremental Brand Sales. Marketing Science (INFORMS), 23(3), 345. https://doi.org/10.1287/mksc.1030.0052

Chicago Style (17th ed.) Citation

Bawa, Kapil, and Robert Shoemaker. "The Effects of Free Sample Promotions on Incremental Brand Sales." Marketing Science (INFORMS) 23, no. 3 (2004): 345. https://doi.org/10.1287/mksc.1030.0052.

MLA (9th ed.) Citation

Bawa, Kapil, and Robert Shoemaker. "The Effects of Free Sample Promotions on Incremental Brand Sales." Marketing Science (INFORMS), vol. 23, no. 3, 2004, p. 345, https://doi.org/10.1287/mksc.1030.0052.