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The Effects of Free Sample Promotions on Incremental Brand Sales.

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Title: The Effects of Free Sample Promotions on Incremental Brand Sales.
Authors: Bawa, Kapil1 kapil_bawa@baruch.cuny.edu, Shoemaker, Robert2 rshoemak@stern.nyu.edu
Source: Marketing Science (INFORMS). Summer2004, Vol. 23 Issue 3, p345-363. 19p. 4 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Summer2004, Vol. 23 Issue 3, p345-363. 19p. 4 Charts, 2 Graphs.
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        Value: 10.1287/mksc.1030.0052
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        Text: English
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        StartPage: 345
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              Text: Summer2004
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