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Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing.

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Bibliographic Details
Title: Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing.
Authors: Ulver, Sofia1 (AUTHOR) sofia.ulver@fek.lu.se, Laurell, Christofer2 (AUTHOR) christofer.laurell@hhs.se
Source: Journal of Public Policy & Marketing. Oct2020, Vol. 39 Issue 4, p477-493. 17p. 2 Charts.
Database: Business Source Ultimate
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ISSN:07439156
DOI:10.1177/0743915620947083