Data-Driven Promotion Planning for Paid Mobile Applications.

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Bibliographic Details
Title:	Data-Driven Promotion Planning for Paid Mobile Applications.
Authors:	Li, Manqi (Maggie)¹ manqili@umich.edu, Huang, Yan² yanhuang@cmu.edu, Sinha, Amitabh³ amitabsi@amazon.com
Source:	Information Systems Research (INFORMS). Sep2020, Vol. 31 Issue 3, p1007-1029. 23p. 11 Charts, 10 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	10477047
DOI:	10.1287/isre.2020.0928