View in EDS PDF Full Text

Data-Driven Promotion Planning for Paid Mobile Applications.

Saved in:
Bibliographic Details
Title: Data-Driven Promotion Planning for Paid Mobile Applications.
Authors: Li, Manqi (Maggie)1 manqili@umich.edu, Huang, Yan2 yanhuang@cmu.edu, Sinha, Amitabh3 amitabsi@amazon.com
Source: Information Systems Research (INFORMS). Sep2020, Vol. 31 Issue 3, p1007-1029. 23p. 11 Charts, 10 Graphs.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 146010370
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Data-Driven Promotion Planning for Paid Mobile Applications.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Li%2C+Manqi+%28Maggie%29%22">Li, Manqi (Maggie)</searchLink><relatesTo>1</relatesTo><i> manqili@umich.edu</i><br /><searchLink fieldCode="AR" term="%22Huang%2C+Yan%22">Huang, Yan</searchLink><relatesTo>2</relatesTo><i> yanhuang@cmu.edu</i><br /><searchLink fieldCode="AR" term="%22Sinha%2C+Amitabh%22">Sinha, Amitabh</searchLink><relatesTo>3</relatesTo><i> amitabsi@amazon.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. Sep2020, Vol. 31 Issue 3, p1007-1029. 23p. 11 Charts, 10 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=146010370
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1287/isre.2020.0928
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 23
        StartPage: 1007
    Titles:
      – TitleFull: Data-Driven Promotion Planning for Paid Mobile Applications.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Li, Manqi (Maggie)
      – PersonEntity:
          Name:
            NameFull: Huang, Yan
      – PersonEntity:
          Name:
            NameFull: Sinha, Amitabh
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: Sep2020
              Type: published
              Y: 2020
          Identifiers:
            – Type: issn-print
              Value: 10477047
          Numbering:
            – Type: volume
              Value: 31
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Information Systems Research (INFORMS)
              Type: main
ResultId 1