Doing Good with Shopping - A Systematic Review of the Effects of Cause-related Marketing on Purchase Intention.
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| Title: | Doing Good with Shopping - A Systematic Review of the Effects of Cause-related Marketing on Purchase Intention. |
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| Authors: | Mutter, Anna1 mutter@students.uni-marburg.de |
| Source: | Journal of Marketing Trends (1961-7798). Dec2019, Vol. 5 Issue 3, p37-57. 21p. |
| Database: | Business Source Ultimate |
| ISSN: | 19617798 |
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