View in EDS PDF Full Text

Doing Good with Shopping - A Systematic Review of the Effects of Cause-related Marketing on Purchase Intention.

Saved in:
Bibliographic Details
Title: Doing Good with Shopping - A Systematic Review of the Effects of Cause-related Marketing on Purchase Intention.
Authors: Mutter, Anna1 mutter@students.uni-marburg.de
Source: Journal of Marketing Trends (1961-7798). Dec2019, Vol. 5 Issue 3, p37-57. 21p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 146420602
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Doing Good with Shopping - A Systematic Review of the Effects of Cause-related Marketing on Purchase Intention.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Mutter%2C+Anna%22">Mutter, Anna</searchLink><relatesTo>1</relatesTo><i> mutter@students.uni-marburg.de</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Trends+%281961-7798%29%22">Journal of Marketing Trends (1961-7798)</searchLink>. Dec2019, Vol. 5 Issue 3, p37-57. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=146420602
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
        StartPage: 37
    Titles:
      – TitleFull: Doing Good with Shopping - A Systematic Review of the Effects of Cause-related Marketing on Purchase Intention.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Mutter, Anna
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: Dec2019
              Type: published
              Y: 2019
          Identifiers:
            – Type: issn-print
              Value: 19617798
          Numbering:
            – Type: volume
              Value: 5
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Marketing Trends (1961-7798)
              Type: main
ResultId 1