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Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning.

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Bibliographic Details
Title: Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning.
Authors: Bandyopadhyay, Chinmoy1 (AUTHOR), Ray, Subhasis1 (AUTHOR)
Source: Journal of Global Marketing. Nov/Dec2020, Vol. 33 Issue 5, p377-395. 19p. 1 Diagram.
Database: Business Source Ultimate
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ISSN:08911762
DOI:10.1080/08911762.2020.1772935