View in EDS HTML Full Text PDF Full Text

Fresh perspectives on brand management.

Saved in:
Bibliographic Details
Title: Fresh perspectives on brand management.
Authors: Baumgarth, Carsten1 (AUTHOR) carsten.baumgarth@hwr-berlin.de, Boltz, Dirk-Mario1 (AUTHOR), Schmidt, Holger J.2 (AUTHOR), Roper, Stuart3 (AUTHOR)
Source: Journal of Marketing Management. Sep2020, Vol. 36 Issue 11/12, p973-980. 8p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:0267257X
DOI:10.1080/0267257X.2020.1824658