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Fresh perspectives on brand management.

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Title: Fresh perspectives on brand management.
Authors: Baumgarth, Carsten1 (AUTHOR) carsten.baumgarth@hwr-berlin.de, Boltz, Dirk-Mario1 (AUTHOR), Schmidt, Holger J.2 (AUTHOR), Roper, Stuart3 (AUTHOR)
Source: Journal of Marketing Management. Sep2020, Vol. 36 Issue 11/12, p973-980. 8p.
Database: Business Source Ultimate
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An: 146806724
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PubType: Academic Journal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/0267257X.2020.1824658
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      – Code: eng
        Text: English
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        PageCount: 8
        StartPage: 973
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            NameFull: Baumgarth, Carsten
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            NameFull: Boltz, Dirk-Mario
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            NameFull: Schmidt, Holger J.
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              Text: Sep2020
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              Value: 36
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              Value: 11/12
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