Name Similarity Encourages Generosity: A Field Experiment in Email Personalization.
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| Title: | Name Similarity Encourages Generosity: A Field Experiment in Email Personalization. |
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| Authors: | Munz, Kurt P.1,2 kurt.munz@stern.nyu.edu, Jung, Minah H.2 minah.jung@stern.nyu.edu, Alter, Adam L.2 aalter@stern.nyu.edu |
| Source: | Marketing Science (INFORMS). Nov/Dec2020, Vol. 39 Issue 6, p1071-1091. 21p. 1 Color Photograph, 9 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 07322399 |
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| DOI: | 10.1287/mksc.2019.1220 |
