View in EDS PDF Full Text

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization.

Saved in:
Bibliographic Details
Title: Name Similarity Encourages Generosity: A Field Experiment in Email Personalization.
Authors: Munz, Kurt P.1,2 kurt.munz@stern.nyu.edu, Jung, Minah H.2 minah.jung@stern.nyu.edu, Alter, Adam L.2 aalter@stern.nyu.edu
Source: Marketing Science (INFORMS). Nov/Dec2020, Vol. 39 Issue 6, p1071-1091. 21p. 1 Color Photograph, 9 Charts, 3 Graphs.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 146827372
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Name Similarity Encourages Generosity: A Field Experiment in Email Personalization.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Munz%2C+Kurt+P%2E%22">Munz, Kurt P.</searchLink><relatesTo>1,2</relatesTo><i> kurt.munz@stern.nyu.edu</i><br /><searchLink fieldCode="AR" term="%22Jung%2C+Minah+H%2E%22">Jung, Minah H.</searchLink><relatesTo>2</relatesTo><i> minah.jung@stern.nyu.edu</i><br /><searchLink fieldCode="AR" term="%22Alter%2C+Adam+L%2E%22">Alter, Adam L.</searchLink><relatesTo>2</relatesTo><i> aalter@stern.nyu.edu</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Nov/Dec2020, Vol. 39 Issue 6, p1071-1091. 21p. 1 Color Photograph, 9 Charts, 3 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=146827372
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1287/mksc.2019.1220
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
        StartPage: 1071
    Titles:
      – TitleFull: Name Similarity Encourages Generosity: A Field Experiment in Email Personalization.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Munz, Kurt P.
      – PersonEntity:
          Name:
            NameFull: Jung, Minah H.
      – PersonEntity:
          Name:
            NameFull: Alter, Adam L.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 11
              Text: Nov/Dec2020
              Type: published
              Y: 2020
          Identifiers:
            – Type: issn-print
              Value: 07322399
          Numbering:
            – Type: volume
              Value: 39
            – Type: issue
              Value: 6
          Titles:
            – TitleFull: Marketing Science (INFORMS)
              Type: main
ResultId 1