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A holistic perspective of sales research: areas of consideration to develop more comprehensive conceptual and empirical frameworks.

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Bibliographic Details
Title: A holistic perspective of sales research: areas of consideration to develop more comprehensive conceptual and empirical frameworks.
Authors: Rapp, Adam1 (AUTHOR), Gabler, Colin1 (AUTHOR), Ogilvie, Jessica2 (AUTHOR)
Source: Journal of Personal Selling & Sales Management. Dec2020, Vol. 40 Issue 4, p227-233. 7p.
Database: Business Source Ultimate
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Description
ISSN:08853134
DOI:10.1080/08853134.2020.1823229