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An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment.

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Bibliographic Details
Title: An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment.
Authors: Steenkamp, Jan-Benedict E.M.1 (AUTHOR) jbs@unc.edu, Maydeu-Olivares, Alberto2 (AUTHOR)
Source: Journal of the Academy of Marketing Science. 2021, Vol. 49 Issue 1, p5-29. 25p.
Database: Business Source Ultimate
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ISSN:00920703
DOI:10.1007/s11747-020-00745-z