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Incorporating Consumer Product Categorizations into Shelf Layout Design.

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Bibliographic Details
Title: Incorporating Consumer Product Categorizations into Shelf Layout Design.
Authors: Rooderkerk, Robert P.1 (AUTHOR) rooderkerk@rsm.nl, Lehmann, Donald R.2 (AUTHOR) drl2@columbia.edu
Source: Journal of Marketing Research (JMR). Feb2021, Vol. 58 Issue 1, p50-73. 24p. 3 Color Photographs, 2 Diagrams, 7 Charts, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/0022243720964127