Dove's Advertising Campaign Highs and Lows: From Real Beauty to Real Success to Real Controversy.

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Bibliographic Details
Title: Dove's Advertising Campaign Highs and Lows: From Real Beauty to Real Success to Real Controversy.
Authors: Brooks, Bradley1, Chanland, Dawn1, Cox, Steven1
Source: Business Case Journal. Fall/Winter2020, Vol. 27 Issue 1, p16-31. 16p.
Database: Business Source Ultimate
Description
ISBN:9780974664323
ISSN:19378459